Madison Scouts
Industry: Drum & Bugle Corps
Agency: Redmark Agency – Cincinnati, OH
Industry: Drum & Bugle Corps
Agency: Redmark Agency – Cincinnati, OH
The Madison Scouts are a world-class drum and bugle corps in Drum Corps International, a youth performing arts activity known as “marching music’s major league.” I was charged with helping to redesign the Scouts identity. I designed show-specific and Scouts branded graphics including icons, brochures, posters, VIP passes, CD and DVD packaging, T-shirts and other merchandise. The brand refresh re-engaged fan interest which resulted in a significant increase in both merchandise sales and patron support for the organization.